Angie Simons – SEO Strategist | Technical SEO Case Studies

Angie Simons

📧 asimonsjax@gmail.com 📞 904-414-1920

Technical SEO Strategist

Transforming websites through comprehensive technical SEO optimization and performance engineering

Case Studies

United States Space Force

Government Recruitment Platform | 2022-2024

Led SEO optimization for Spaceforce.com from launch, transforming zero-visibility government website into high-performing recruitment platform.

+102% Sessions

+111% Users

+124% Pageviews

-26% Load Time

Challenges:

Zero search presence for new government website
Failed Core Web Vitals across all metrics
Non-responsive mobile design
Broken technical infrastructure

Solutions:

Comprehensive technical SEO foundation
Mobile-first responsive design implementation
Schema markup for government content
Performance optimization and Core Web Vitals compliance

Impact: Established new performance benchmarks for government websites and created industry-leading recruitment platform.

Cavalry Court Valencia Hotel

Boutique Hotel | College Station, TX | 2018

Comprehensive technical SEO transformation for boutique hotel, addressing critical performance issues and establishing strong search presence in competitive market.

#1 Google Ranking

+30% Traffic Volume

+50% Click-Through Rate

+45% Conversions

Challenges:

Page 2 Google rankings for target keywords
7.2 second page load times
Multiple 404 errors and broken links
Non-responsive design and duplicate meta titles

Solutions:

301 redirects and canonical link implementation
Performance optimization and image compression
Mobile responsiveness and Core Web Vitals improvement
Structured data and SEO-friendly content

Impact: Achieved #1 rankings for multiple target keywords with sustained long-term performance since 2018.

Lauren Brickner Esthetics

Multi-Location Esthetics Practice | 2024-2025

Complete website rebuild addressing critical platform limitations, achieving industry-leading performance and establishing strong local search presence.

-74% Load Time

21+ Top Rankings

100% Core Web Vitals

#1 Local SEO

Challenges:

7.8 second load times and Core Web Vitals failures
Platform limitations preventing optimization
Non-responsive design and mobile usability issues
Duplicate content between locations

Solutions:

Complete website rebuild from ground up
Mobile-first responsive design implementation
Localized content strategy for multi-location business
Performance optimization achieving 1.2s load times

Impact: Transformed from zero visibility to 21+ competitive keyword rankings with perfect technical performance.

EPI-Compliance

Healthcare Compliance Education | 2019

Led technical and on-page SEO strategy for online compliance education startup, establishing strong digital foundation in HIPAA, OSHA, and healthcare certification market.

Strong Market Position

Organic Traffic Growth

E-E-A-T Compliance

Industry Authority

Challenges:

Startup company needing digital presence from inception
Highly competitive compliance certification market
Healthcare industry E-E-A-T requirements
Need for specialized healthcare professional targeting

Solutions:

Comprehensive technical SEO foundation and architecture
Healthcare-focused keyword research and content strategy
E-E-A-T compliant content and structured data implementation
Mobile-friendly, fast-loading design optimization

Impact: Established scalable SEO foundation enabling strong market visibility and positioning as trusted leader in online compliance certification.

Forever Vets

Veterinary Services | Performance Optimization

Technical SEO performance optimization addressing declining user engagement metrics and site performance issues for veterinary practice.

Improved Bounce Rate

Enhanced Page Time

Optimized Core Web Vitals

Increased CTR

Challenges:

Increasing bounce rates and declining engagement
Poor page speed performance
Decreasing average page time and CTR
Technical barriers affecting user experience

Solutions:

Comprehensive image optimization and compression
JavaScript and CSS minification
Redirect management and canonical implementation
Caching optimization and sitemap resubmission

Impact: Reversed declining engagement trends and established strong technical foundation for continued growth.

Hood South Auto

Auto Repair Business | Jacksonville, FL | 2018

Emergency local SEO transformation for auto repair shop facing closure, implementing comprehensive local search strategy from ground zero to business success.

300% Revenue Growth

6 Months Turnaround Time

4.9★ Review Rating

Retired From Success

Critical Situation:

Business facing closure within 1-2 months
Zero online traffic from any source
No digital presence or local search visibility
90%+ of target searches were mobile users

Local SEO Strategy:

Mobile-first WordPress website with click-to-call optimization
Google My Business optimization with local landmarks and voice search targeting
Strategic review generation campaign achieving 4.9-star rating
Schema markup and local directory listings implementation

Extraordinary Results: Business tripled earnings and client base within 6 months. Owner eventually retired due to being “overwhelmed with so much business.” Demonstrates life-changing impact of effective local SEO strategy.

Healthcare SEO Expertise

Specialized knowledge in Google’s healthcare algorithm requirements and E-E-A-T compliance for medical industries.

E-E-A-T Compliance

Expert implementation of Experience, Expertise, Authoritativeness, and Trustworthiness for healthcare content.

YMYL Optimization

Specialized optimization for “Your Money or Your Life” healthcare content meeting Google’s stringent quality standards.

Medical Algorithm Updates

Deep understanding of Google’s Medic Update and core algorithm changes targeting healthcare disinformation.

Technical SEO & Performance

Core Web Vitals optimization, mobile-responsive design, and technical performance enhancements for healthcare websites.

Healthcare Industry Focus

Proven expertise in compliance education, veterinary services, and medical practice optimization with deep understanding of Google’s healthcare quality guidelines.

✓ HIPAA Compliance Education
✓ Medical Practice SEO
✓ Healthcare Certification Platforms
✓ Veterinary Services Optimization

SEO Site Auditing Services

Comprehensive technical SEO audits identifying critical performance issues and providing actionable recommendations for immediate improvement.

E-commerce Performance Audit

Coker Tire – Automotive E-commerce Platform

Critical Issues Identified:

Mobile performance score: 33/100
Largest Contentful Paint: 22.4s (target: <2.5s)
Total Blocking Time: 870ms (target: <300ms)
7.32 MiB image optimization potential

Projected Impact:

15-30% conversion improvement with immediate fixes. Estimated 30-50% reduction in current conversion losses due to poor load times.

Legal Services Performance Audit

Kaufman Law – Legal Services Website

Performance Issues:

Page speed score: D- (3.5 seconds)
Excessive DOM size (1,397 elements)
Render-blocking JavaScript files
Broken links from deleted pages

Solutions Implemented:

Image compression, WP Optimize installation, 301 redirects, canonical links, and XML sitemap optimization.

Comprehensive Technical Audit

Multi-Industry Technical Analysis

Common Critical Issues:

Missing canonical tags (22% of pages)
Sitemap vs. crawled page discrepancies
Flat site architecture limiting SEO potential
Render-blocking resources impact

Audit Deliverables:

Priority-ranked recommendations, estimated impact projections, and step-by-step implementation guides.

Healthcare E-E-A-T Compliance Audit

BluejayABA – Applied Behavior Analysis Services (YMYL)

Healthcare-Specific Issues:

Mobile performance score: 43/100
34% of pages not indexed (critical service content)
Missing healthcare Schema markup
E-E-A-T compliance gaps for YMYL content

Healthcare Specialization:

85-hour implementation timeline covering E-E-A-T enhancement, YMYL compliance, and healthcare-specific technical optimizations.

Healthcare Performance Success

PBMC Health – Primary & Family Health Care Center

Excellent Performance Achieved:

Performance score: 79% (Grade C)
Largest Contentful Paint: 1.9s (within target)
Total Blocking Time: 83ms (excellent)
Cumulative Layout Shift: 0 (perfect)

Healthcare Optimization Success:

Demonstrates ability to achieve strong performance results for healthcare websites while maintaining compliance with medical industry standards.

E-commerce Technical Deep Dive

Powerful Nutrition – Nutrition & Supplements E-commerce

Critical Performance Issues:

Fully loaded time: 8.2 seconds
Mobile speed: 4.2 seconds on 4G
83 pages with low text-to-HTML ratio
21 pages missing H1 headings

Comprehensive Solution Strategy:

Multi-tool analysis using GTmetrix, SEMrush, Ahrefs, and Google Mobile Speed Test with detailed technical solutions for caching, CSS optimization, and JavaScript minification.

Professional SEO Audit Features

✓ Core Web Vitals Analysis

Comprehensive performance metrics assessment

✓ Technical Issue Inventory

Detailed cataloging of all technical barriers

✓ Priority Recommendations

Impact-ranked action items with estimated ROI

✓ Conversion Impact Analysis

Revenue implications of performance issues

✓ Full SEO Reporting & Analytics

Comprehensive data analysis and detailed performance reports

✓ Strategic Competitive Analysis

Competitor intelligence and strategic positioning

Need Help with Client Overflow?

If you need assistance with your client’s sites, I can take on the overflow. Let’s discuss how my comprehensive technical SEO expertise can support your agency’s growth.

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